Dead or Alive

Privacy & cookies

Privacy Policy

Last updated: 26 October 2026. På svenska nedan.

This policy covers the website deadoralive-now.com and its web game ("Dead or Alive"). Change your choices at any time: Analytics cookie settings (Microsoft Clarity) and Privacy and cookie settings (ads, managed by Google).

Controller and contact

The controller is Antonio Oliver (Olivra Labs), Sweden. Contact for privacy questions: hello@deadoralive-now.com.

What we process, why, and on what legal basis

• Running the website and API (always): your IP address, browser details and the pages or API requests you make are processed by our hosting providers to deliver the site and keep it secure. Legal basis: legitimate interest (GDPR art. 6(1)(f)) in operating a secure website.
• Game answers (always, no cookies): when you play, the person shown, your answer, whether it was correct, your streak, the time taken, your language and a random ID are sent to our API to run the game and compute answer statistics. Without analytics consent the random ID exists only in memory for the current page view and is not stored on your device. Legal basis: legitimate interest (art. 6(1)(f)) in running the game and understanding which questions are hard. We do not ask for your name or email in the web game.
• Persistent browser ID (only with analytics consent): the random ID is saved in your browser's local storage so answers from repeat visits can be counted together. Legal basis: consent (art. 6(1)(a) and LEK 9 kap. 28 §).
• Anonymous usage counts (always, no cookies, nothing stored on your device): when a page loads or a round starts or finishes, your browser sends the page type, the game mode, a referrer category (direct, search, social, other) with the referring site's domain name only, and any utm_source/utm_medium/utm_campaign tags in the link. Our API only adds these to daily totals. We do not store your IP address, a device ID or the full referring URL, and the counts cannot be linked to you. Not sent if your browser has Global Privacy Control or Do Not Track turned on. Legal basis: legitimate interest (art. 6(1)(f)) in knowing how many people visit and play and where they come from.
• Microsoft Clarity analytics (only with analytics consent): records how you use the pages (clicks, scrolling, mouse movement, page views, round start/finish events, device and browser information, approximate location derived from IP) as session replays and heatmaps so we can improve the site. Clarity masks sensitive text by default. Legal basis: consent.
• Google AdSense advertising: the AdSense script loads on every page. Consent for ads is collected by Google's consent message (a Google-certified consent management platform using the IAB Transparency & Consent Framework), not by our own banner. Depending on your choice there, Google shows personalised ads, non-personalised or limited ads, and may use cookies and device identifiers to serve, measure and personalise ads and to prevent fraud. Legal basis: consent for storing or reading information on your device and for personalised ads; for limited ads without cookies, Google relies on its own legal bases as described in Google's policies. You can change your ad choices at any time via Privacy and cookie settings.
• Your cookie choice: stored in your browser so we remember it. Legal basis: strictly necessary storage and our legal obligation to be able to show consent (art. 6(1)(c)).

Cookies and local storage

Name	Provider / type	Purpose	Duration	Requires consent
doa-consent-v1	Us, local storage	Remembers your cookie choice	Until you change or clear it	No (strictly necessary)
doa-web-client-id	Us, local storage	Random ID for game statistics	Until you withdraw consent or clear it	Yes, analytics
_clck	Microsoft Clarity, first-party cookie	Identifies a returning browser for analytics	1 year	Yes, analytics
_clsk	Microsoft Clarity, first-party cookie	Groups page views into one session	1 day	Yes, analytics
CLID, ANONCHK, MR, SM, MUID	Microsoft (clarity.ms / bing.com), third-party cookies	Clarity analytics and Microsoft infrastructure	Up to 1 year	Yes, analytics
FCCDCF, FCNEC	Google consent message, first-party cookies	Stores your ad consent choice (TCF)	Up to 13 months	No (strictly necessary to record consent)
__gads, __gpi, __eoi, IDE and other Google ad cookies	Google (deadoralive-now.com and doubleclick.net)	Serving, personalising and measuring ads; fraud prevention	Up to 13 months	Yes, via Google's consent message

Recipients and international transfers

• Microsoft (Azure hosting of the website and API; the API runs in Azure's North Europe region; Microsoft Clarity).
• Google (AdSense and Google's consent message, loaded on every page). Fonts are hosted on our own site, so no data is sent to Google Fonts.

Microsoft and Google may process data in the USA and other countries. For transfers to the USA they rely on the EU–US Data Privacy Framework and/or the European Commission's standard contractual clauses. Google acts as an independent controller for its own use of advertising data; see how Google uses data from partner sites. See also the Microsoft Privacy Statement.

Retention

• Game answers and statistics: kept while the game is operated, or until you ask us to delete them. They are linked only to a random ID, not to your name.
• Microsoft Clarity: according to Microsoft, session recordings are kept for 30 days and other Clarity data for up to 13 months.
• Hosting logs: kept for the retention periods set by our hosting provider.
• Google: according to Google's own retention policies.

Your rights

You have the right to access, rectify and erase your personal data, to restrict or object to processing based on legitimate interest, to data portability, and to withdraw consent at any time without affecting earlier processing (use Analytics cookie settings or Privacy and cookie settings). Because we only hold a random ID, please include it if you want us to find your game data (with analytics consent you can see it in your browser's local storage as doa-web-client-id). You can complain to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), www.imy.se.

Daily leaderboard

Joining the daily leaderboard is optional. If you join, the nickname you choose, your score and your round time are stored together with the game's random ID and shown publicly on that day's leaderboard. Do not use your real name if you do not want it shown. With analytics consent your browser also remembers the nickname for next time. To have an entry removed, contact us.

Installed web app

If you add Dead or Alive to your home screen, it is the same website running in its own window. It processes the same data described in this policy and nothing more. To work offline it stores the site's own pages, styles and scripts in your browser's cache; no personal data is kept there. You can remove it at any time by deleting the app from your home screen or clearing site data.

Integritetspolicy

Back to site